EatLaza Subscription Feature: Boost Your Business Sales & Customer Engagement

EatLaza Blog March 23, 2026

In this blog, we will discuss a powerful feature of EatLaza – Subscriptions, which is incredibly helpful in growing your business.

eatlaza subscriber feature


This feature helps you to:

  • Increase your sales
  • Sell products faster
  • Keep customers engaged

To understand in simple words —

Customers can follow (subscribe to) your business, and you can send them direct updates, offers, and notifications.

This can significantly increase your conversion rate.


Where can you use Subscriptions?


1. Festival Offers (e.g., Navratri)

Suppose you run a food business and you have launched a special thali during Navratri.

Calling every customer:
  • Is practically impossible
  • Can feel awkward
  • Might also irritate the customer
With Subscriptions:
Only interested people follow you
You can notify everyone with just one click

Example:
“Navratri special thali launched 🎉
 Price: ₹170
 For Subscribers: ₹120
 Coupon: NAVRATAN30”

2. Price Drop Notification

Sometimes your prices might be high, creating an image in the customer's mind that your business is expensive.

Now, if you reduce the price —
How will the customer know?

Solution:
  • You can notify your subscribers
Example:
“We now have a 20% price reduction on our products
 Plus, get an additional discount by using our coupon”

As a result:
  • Your old customers might return
  • It generates instant orders

3. Old Stock Clearance (Grocery Example)

Suppose you run a grocery business and you have old stock lying around.

If not sold on time:
  • The rates might drop
  • You could incur a loss
Solution:
You can notify your subscribers

Example:
“Rice price has dropped from ₹100/kg to ₹80/kg”

As a result:
  • Those in need can purchase immediately
  • Your potential loss is reduced

4. Evening / Night Discounts (Food Business)

This is a common problem in the food business:
  • Sometimes the stock gets sold out quickly
  • Sometimes it is left over until night
If it remains until the next day, it can cause a loss

Solution:

You can send targeted discounts to your subscribers

Options:
  • Coupon code
  • Direct percentage discount
Result:
  • Food waste is reduced
  • Customers get benefited

5. Festivals & Events Engagement

Festivals and events occur regularly.

It is important for a business owner to:
  • Keep customers engaged
  • Stay ahead of the competition
With Subscriptions:
  • You can easily promote your products and offers

6. Store Closed / Unavailable

Sometimes, for some reason, you might have to close your store temporarily.

If the customer doesn't know:
  • They might get confused
  • They might look for an alternative
Solution:
“Due to an LPG issue, our store will remain closed for 7 days
 After that, you can place orders as usual”

7. Location Change

If you have changed your store location:
Both offline and online customers might face confusion

Solution:
“Our store has now shifted from New A Road to B Road, near the Government School”

8. Timing Change

Suppose you have changed your business timings:

If the customer doesn't know:
  • They might choose another option
Solution:
“Due to winters, our timings will be 9:30 AM – 10 PM until January”

As a result:
  • Customers stay informed
  • Orders remain consistent

Important Guidelines (Very Crucial)

1. Respect Customer Timing

If you send notifications at random times:
  • The customer might get disturbed
  • They might even unsubscribe
Therefore, understand:
  • Are your customers students?
  • Office employees?
  • Or workers?
Choose the timing accordingly

2. Avoid Excess Notifications

You shouldn't send notifications for every minor update:

Avoid:
  • Every product update
  • Every price change
  • Every minor change
Because:
  • The value of the notification decreases
  • Customers start ignoring them

3. Send Only Relevant Messages

Follow a simple rule:
👉 “Send a notification only when there is a real benefit to the customer”
The focus should always be on customer value

4. Avoid Unnecessary Regular Messaging

Having the notification feature doesn't mean you must send messages every day
Best approach:
  • 1–2 meaningful updates a week
  • Or when there is an actual offer
If there is no important update:
 👉 There is no need to send a notification

Final Thought

The Subscription feature is a direct communication channel where you get:
  • No commission
  • Direct reach
  • Better engagement
If you use it correctly, for your business it
 👉 can become a powerful growth engine
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