EatLaza Subscription Feature: Aapke Business Growth ka Powerful Tool

Is blog me hum baat karenge EatLaza ke ek powerful feature – Subscription ke baare me, jo aapke business ko grow karne me kaafi helpful hai.

Ye feature aapko help karta hai:

• Sales badhane me
• Products ko fast sell karne me
• Customers ko engaged rakhne me

Simple words me samjhein —

Customers aapke business ko follow (subscribe) kar sakte hain, aur aap unhe direct updates, offers aur notifications bhej sakte hain.

Isse aapka conversion rate significantly increase ho sakta hai.

Subscription ka Use kaha-kaha kar sakte hain

1. Festival Offers (Jaise Navratri)

Maan lijiye aap food business chala rahe hain aur Navratri me aapne special thali launch ki.

Har customer ko call karna:

• Practically possible nahi hai
• Awkward lag sakta hai
• Customer irritate bhi ho sakta hai

Subscription me:

Sirf interested log aapko follow karte hain

Aap ek click me sabko notify kar sakte hain

Example:

“Navratri special thali launch 🎉

 Price: ₹170

 Subscribers ke liye: ₹120

 Coupon: NAVRATAN30”

2. Price Drop Notification

Kabhi aisa hota hai ki aapka price high hota hai, aur customer ke mind me ye image ban jati hai ki aapka business mehenga hai.

Ab agar aap price reduce kar dete hain —

Customer ko kaise pata chalega?

Solution:

• Aap apne subscribers ko notify kar sakte hain

Example:

“Ab hamare products par 20% price reduction hai

 Saath hi coupon use karne par additional discount milega”

Isse:

• Aapke purane customers wapas aa sakte hain
• Instant orders generate hote hain

3. Old Stock Clearance (Grocery Example)

Maan lijiye aap grocery business chala rahe hain aur aapke paas old stock pada hai.

Agar use timely sell nahi kiya:

• Rate gir sakta hai
• Aapko loss ho sakta hai

Solution:

Aap apne subscribers ko notify kar sakte hain

Example:

“Rice ka price ₹100/kg se ₹80/kg ho gaya hai”

Isse:

• Jinko zarurat hai wo turant purchase kar sakte hain
• Aapka potential loss kam ho jata hai

4. Evening / Night Discounts (Food Business)

Food business me aksar ye problem hoti hai:

• Kabhi stock jaldi khatam ho jata hai
• Kabhi raat tak bacha reh jata hai

Agar next day tak bach jaye to loss ho sakta hai

Solution:

Aap subscribers ko targeted discount bhej sakte hain

Options:

• Coupon code
• Direct percentage discount

Result:

• Food waste kam hota hai
• Customers ko benefit milta hai

5. Festivals & Events Engagement

Regularly festivals aur events aate rehte hain.

Ek business owner ke liye important hota hai:

• Customers ko engaged rakhna
• Competition me aage rehna

Subscription se:

• Aap easily apne products aur offers promote kar sakte hain

6. Store Closed / Unavailable

Kabhi kisi reason se aapko store temporarily band karna pad sakta hai.

Agar customer ko pata nahi chale:

• Wo confuse ho sakta hai
• Alternative dhoond sakta hai

Solution:

“LPG issue ke karan 7 din ke liye hamara store band rahega

 Uske baad aap normal tarike se order kar sakte hain”

7. Location Change

Agar aapne apni store location change ki hai:

Offline aur online dono customers ko confusion ho sakta hai

Solution:

“Hamari store ab New A Road se shift hokar B Road, Government School ke paas aa gayi hai”

8. Timing Change

Maan lijiye aapne apna business timing change kiya:

Agar customer ko pata nahi chale:

• Wo dusra option choose kar sakta hai

Solution:

“Thand ke karan January tak hamara timing 9:30 AM – 10 PM rahega”

Isse:

• Customers informed rehte hain
• Orders consistent rehte hain

Important Guidelines (Bahut Zaroori)

1. Customer Timing ka Respect karein

Agar aap random time par notifications bhejte hain:

• Customer disturb ho sakta hai
• Unsubscribe bhi kar sakta hai

Isliye samjhein:

• Kya aapke customers students hain?
• Office employees hain?
• Ya workers hain?

Uske hisaab se timing choose karein

2. Excess Notifications se bachein

Aapko har choti update ke liye notification nahi bhejni chahiye:

Avoid karein:

• Har product update
• Har price change
• Har minor change

Isse:

• Notification ki value kam ho jati hai
• Customer ignore karna shuru kar deta hai

3. Sirf Relevant Message bhejein

Ek simple rule follow karein:

👉 “Jab customer ko real benefit ho tabhi notification bhejein”

Focus hamesha customer value par hona chahiye

4. Unnecessary Regular Messaging na karein

Notification ka matlab ye nahi hai ki roz message bhejna zaroori hai

Best approach:

• Week me 1–2 meaningful updates
• Ya jab actual offer ho

Agar koi important update nahi hai:

 👉 Notification bhejne ki zarurat nahi hai

Final Thought

Subscription feature ek direct communication channel hai jisme:

• No commission
• Direct reach
• Better engagement

Agar aap ise sahi tarike se use karte hain, to ye aapke business ke liye

 👉 ek powerful growth engine ban sakta hai