With changing times, the market has also changed a lot. Earlier, people used to take out a specific time to buy things. They planned shopping on Sundays or fixed a particular date to go to the market and purchase items.
But today, people prefer ordering everything while sitting at home. Whether it is clothes, groceries, or any other product, customers now buy things online and get them delivered to their homes.
We are not only talking about big cities. This change can also be seen in small towns and villages. Nowadays, online facilities are available almost everywhere. Life has become very busy, and people do not want to spend their valuable time going to the market.
That is why, today, whether a business is big, small, or a startup, going online has become very important. The market is no longer limited to big malls or crowded marketplaces. Now, the market is in people’s hands. With just one click, products reach customers’ homes within minutes.
Easy Reach to Customers
The biggest advantage of a business being online is that it can easily reach customers. A customer can sit at home and check product prices, shop location, opening and closing time, product availability, out-of-stock items, and even compare prices — all without any difficulty.
24×7 Business Remains Open
When a business is online, it stays open day and night. Customers get the convenience to browse products anytime and choose what they like. They can also place orders through the online shop, which increases sales opportunities without extra effort.
Low Cost, High Benefit
Running an offline shop involves expenses like rent, electricity, staff salaries, and maintenance. Along with this, shop location matters a lot. If the shop is in a busy market area, sales are usually good, but if it is away from the market, sales are affected.
In online business, location does not matter. Whether your shop is on the front side or the back side makes no difference. You can start your business with low investment and still get good results.
Business Identity Is Built
When a business is online, people slowly start recognizing it. Customer ratings and reviews help new customers trust that the product quality is good and the service is reliable. Because of this, new customers easily connect with the business.
Customer Trust
Nowadays, customers search on Google before buying anything. If your business is online, has good ratings and reviews, and provides proper information, customer trust automatically increases. This helps build a long-term relationship with customers, which is very important for business growth.
Opportunity to Stay Ahead in Competition
Today, businesses that are online are ahead in the competition. Going online with changing times is a smart decision. Big e-commerce companies have made competition very tough for offline businesses by offering home delivery and better customer service.
That is why it has become necessary for every business to adapt to changing times and go online.
Real-Life Example
In my area, I saw a grocery shop that earlier worked only offline. Because of this, there was always a lot of crowd in the shop, and the shopkeeper did not even get time to tell prices properly. He worked very hard, and his family members were also stressed managing the shop. Still, customer service was not handled well.
Later, the shopkeeper started managing his inventory on the Eatlaza app. Product prices became visible online, and customers got the option to place online orders. This changed the shopkeeper’s lifestyle. Earlier, he had to shout and pick items one by one, but now he receives complete orders online through the app.
Today, customers order groceries from home. Earlier, the shopkeeper earned around ₹15,000–₹16,000 per day, but now he easily does ₹22,000–₹25,000 in daily business. This example clearly shows how powerful online presence can be.
Conclusion
In today’s digital era, going online is no longer an option; it has become a necessity. Whether a business is small or big, being online increases its chances of growth. That is why every businessman should bring their business online and secure their future.
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